We do not enjoy a story fully at the first reading. Not till the curiosity, the sheer narrative lust, has been given its sop and laid asleep, are we at leisure to savor the real beauties. Till then, it is like wasting great wine on a ravenous natural thirst which merely wants cold wetness. The children understand this well when they ask for the same story over and over again, and in the same words. 

– C.S. Lewis, On Stories

Neverland is your home, and before you die, you will spend decades there. If you haven’t noticed this before, don’t despair: story is for a human as water is for a fish—all-encompassing and not quite palpable. While your body is alway fixed at a particular point in space-time, your mind is always free to ramble in the lands of make-believe. And it does.

– Jonathan Gottschall, The Storytelling Animal

Lord! When you sell a man a book you don’t sell him just twelve ounces of paper and ink and glue—you sell him a whole new life. Love and friendship and humor and ships at sea by night—there’s all heaven and earth in a book, in a real book I mean.

– Christopher Morely, Parnassus on Wheels